Conway Counseling Support Staff

Behind the Scenes at Thriveworks Conway

At Thriveworks Conway Counseling, we feel it’s critical to not only applaud but genuinely thank our support staff.

Fritz Heidenreich
  • BCBS
  • FEP
  • Health Advantage
  • HMO Baptist
  • Municipal Health
  • TrueBlue

Fritz Heidenreich

Fritz is a Licensed Professional Counselor in the State of Arkansas. He received his Bachelors of Arts in Secondary Education from Arkansas Tech University and Master of Science in Clinical Mental Health Counseling from Walden University. He is currently enrolled in a PhD program at the International Institute of Clinical Sexology to become a Certified Sexual Therapist. Fritz has worked with all populations, but primarily works with adults 18 and over.

He was worked with people who suffer from a variety of mental conditions-Anxiety, Depression, Mood Disorders, Intimacy, Psychosis, PTSD, Relational Issues. His desire is to work alongside the client to help the client achieve full potential. He is especially interested in helping people with intimacy issues. Fritz believes in a person-centered approach that emphasizes the desires of the client. He believes that all people are capable of positive change. His goal is to help clients realize optimum functioning.

Vicki Robinson

Vicki Robinson, CFO

Vicki Robinson is the Chief Financial Officer (CFO) for the Thriveworks Conway office. With a bachelor’s degree in human resources and extensive experience in managing finances, she was the obvious choice for the job.

The CFO is tasked with more than just revenue and expenses for our office. She has the thankless responsibility to ensure payroll, health care, retirement and taxes are running smoothly. No one ever thinks twice about pay unless it is late or miscalculated, and Vicki ensures we are taken care of every time.

The CFO is also the chief logistician responsible for every purchase from the furniture and computers we use in session, to the beverages and Keurig cups our clients love so much. She approves every advertisement, all event production costs and each account with the precision of a Swiss watchmaker. Her tasks are broad in scope and critical to the inner workings of this office.

Ultimately, the CFO has the single most difficult job of all. She has to be responsible for saying no when the budget is unable to allow for certain expenditures that the clinicians and the CEO believe they need. It is personal courage and integrity that are the true hallmark of a great CFO and Vicki Robinson carries these values in spades.



Amber is the scheduling and reception specialist for the Thriveworks Conway office. With extensive experience in customer service and a love for helping people, she was the obvious choice for the job.

The scheduling/reception specialist is tasked with more than just answering the phone and setting appointments. She must carefully hear the needs of the client. She must ask questions to ensure she understands how we can best serve the client. She must also build extensive records to enable top quality service from billing and our clinical experts. She is the “face” and the reassuring voice of our operation. She hears every concern, bears every burden, and replies with compassion every time. It is her job and she takes it very seriously. We love having her on our team and we know our clients will have a positive experience with Amber on point.



Amanda is the billing specialist for the Thriveworks Conway office. With extensive experience in customer service and amazing attention to detail, she was the obvious choice for the job.

The billing specialist is tasked with more than just checking insurance. She must carefully analyze the insurance coverage, develop systems to ensure 98% first time acceptance for each company, and coordinate with clients, clinicians, insurance companies and owners to ensure issues are quickly resolved. She is on point for all billing issues and must manage emotions, allay fears, and make critical decisions on behalf of the company and client. There is no challenge too great and no distance to far…she does it all for us. We love having her on our team and we know our clients will have a positive experience with Amanda on the team.

Thriveworks Counseling

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Overall Rating: 5★★★★★ based on 20
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Thriveworks Counseling Conway


My interactions in the past two years with all Thriveworks employees have been positive. The staff at Thrivewo...Read more

rks Conway and Maumelle exemplify true caring for their clients and conduct themselves in a most professional manner. I have no reservations in recommending them to my friends and family members.

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Thriveworks Counseling Conway

Best in Conway!

My depression and anxiety were taken over my life and I knew I had to make a change. Just like everyone else I...Read more

thought I didn't need counseling. After my first session with Kristen G., I knew God had placed me with a compassionate, and caring therapist. Without a doubt I would recommend Thriveworks and their team of professionals

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Thriveworks Counseling Conway

Top Notch Facility

Thriveworks is a top notch facility with great after hour scheduling. The environment is very inviting and pea...Read more

ceful. Therapist work diligently to serve their clients with the highest quality of therapy. Kristen Grubbs is one of the exemplary therapist and is highly recommended.

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Thriveworks Counseling

Schedule your first appointment with a Thriveworks Counselor or Life Coach!

  • 2100 Spring Valley Dr Suite A
    Conway, AR 72034

  • Mon-Fri:8AM-9PM

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