Counselor Marketing Question of the Day: If you are blogging, does it work? Does it help in marketing private practices? With SEO? Where do you find inspiration? What recommendations do you have for those starting out?

What great questions. You are certainly on the right path. One of the greatest ways you can reach your client base – is where they already are. They are online – almost 4-7 hours a day, and maybe more depending on what they do for work.

Does Blogging work? Absolutely!

Better Question: Does what you are blogging about work? Maybe – Maybe not. For a counselor marketing your practice, you need to know what people want to hear. Do they want to hear about you? Yes! Do they want to hear about your dog? Maybe! If he is a cute Golden Retriever that comes to sessions and helps relax the client.
Do they want to know about what you had for dinner? Probably not – unless in your previous career – you were a chef, or if you could tie counseling into good eating.

Blogging is all about what people want to read.

Why are you reading this article? You were probably seeking information about web marketing. When Blogging, make sure your content is informative.

Blogging does help in marketing your private practice. When people are seeking to find counseling, the first thing they are going do is Google counseling in their area. They want to know about, specialties, times, rates, contact, and any type of pictures you have.

Blogging not only helps SEO – but helps drive SEO.

Call SEO whatever you want, but at the end of the day, it is all about good content. For a counselor marketing their practice, you need to 1. Know your audience, and 2. Go after them with great content. Know what they want to hear.

Where do we find inspiration?

We ask, listen, and then answer questions. Blogging should be a well-rounded, informative conversation.

What recommendations do we have?

Give us a call. Thriveworks® can help!  Call us at 1-855-4-THRIVE (847483)  

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Dr. Anthony Centore

Anthony Centore, PhD

Anthony Centore, PhD, is Founder and Chair at Thriveworks — a counseling practice focused on premium client care, with 340+ locations across the US. Anthony is a Private Practice Consultant for the American Counseling Association, columnist for Counseling Today magazine, and author of "How to Thrive in Counseling Private Practice". He is a multistate Licensed Professional Counselor (LPC) and has been quoted in national media sources including The Boston Globe, the Chicago Tribune, and CBS Sunday Morning.

Check out “Leaving Depression Behind: An Interactive, Choose Your Path Book” written by AJ Centore and Taylor Bennett."