Image of a therapist and client in a counseling session.

500,000 people sought help at Thriveworks in the last year

Discover how starting life coaching can support your own journey toward a happier, more fulfilling life.

Meet with a provider as soon as this week

Our therapists in San Francisco are booked, but we have 5 other therapists in CA available for an online or in-person session.

Starting Life coaching

What is Life coaching?

Life coaching is a personalized support system that helps individuals clarify goals, develop action plans, and navigate challenges. Coaches employ effective communication and active listening to assist clients in overcoming obstacles, unlocking their potential, and achieving personal growth for a more fulfilling life.

How does Life coaching work?

In life coaching, our coaches utilize diverse therapeutic techniques that are tailored to individuals, including cognitive behavioral, solution-focused, mindfulness, and positive psychology approaches. They also utilize active listening and empathetic communication to provide a supportive space for you to explore and achieve personal goals and overcome challenges, fostering personal growth and clarity.

Is Life coaching conducted in person or online?

Life coaching with our therapists in San Francisco, CA is conducted both in person and virtually via online therapy. We encourage you to choose the option that works best for you.

How long does Life coaching last?

The number of life coaching sessions someone attends can differ based on the coach and the client's choices. How many sessions are needed and how often they occur often hinges on the client's objectives and the complexity of their concerns. Some clients might opt for a few sessions to tackle particular goals or issues, while others may decide on ongoing coaching sessions to work on personal growth and life enhancement over a more extended period of time. Thriveworks San Francisco therapists work with clients to create goals and potential timelines for treatment.

Need more help deciding?

In the thick of challenge, great coaches somehow always have the right words. “It’s supposed to be hard,” Jimmy Dugan told his players. “If it wasn’t hard, everyone would do it. The hard… is what makes it great.” These words are part of one of the most famous inspirational speeches any coach has ever given. Coach Dugan’s players were facing the impossible—something that no one thought they could do. They were women playing professional baseball, and under Dugan’s leadership, they achieved exactly what they set out to do. But that’s what excellent coaches do: They challenge. They inspire. They help others reach a goal. Great coaching can happen anywhere—on the baseball field, basketball court, swimming pool, and even in everyday life. Coaches are not just for sports teams or inspirational movies like A League of Their Own. More people now are working with a life coach to reach their full potential.

Life coaches function in a similar capacity to any other kind of coach. Life coaches understand their client’s weaknesses, strengths, vision, and values. Life coaches can help their clients make goals based upon those values and vision. Life coaches can guide their clients on how to capitalize on their strengths and mitigate their weaknesses. In doing so, Life coaches can often help their clients achieve more than they ever dreamed.

“To excel at the highest level—or any level, really—you need to believe in yourself, and hands down, one of the biggest contributors to my self-confidence has been private coaching.” —Stephen Curry

As an NBA champion and all-star, Steph Curry knows what it means to succeed on the court. As a husband and father, he knows what it means to succeed off the court. To whom does he attribute the success? Coaching. That is why Thriveworks San Francisco offers life coaching. We have helped many clients reach their full potential.

Who Are Life Coaches? What Do They Do?

These are common questions because, compared to other forms of mental health care, life coaching is relatively new. In some ways, who life coaches are and what they do is still evolving. There is a lot of flexibility within the profession, and this means, they can often provide very personalized care. It would be impossible to list every way they can help, but here is a little picture of who life coaches are and what they do:

  • Life coaches’ goal is to help clients reach their goals and fulfill their potential.
  • Every coach has a unique style and is different.
  • Life coaches can often tailor sessions to a client’s preferences and needs.
  • Life coaching is more flexible that formal therapy or counseling.
  • Life coaches and therapists are different types of professionals.
  • The International Coach Federation (ICF) is an organization that sets ethical guidelines for life coaches.
  • Life coaches do not have to be licensed or certified.
  • Some life coaches work in partnership with other medical or therapeutic professionals.
  • Other life coaches work independently.
  • The foundations that life coaches utilize are believed to be based upon principles used in athletic coaching.

Are you working toward a goal? What do you want out of life? Working with a life coach may help you reach your personal and professional potential. Life coaches are great allies. They often know how to encourage, challenge, inspire, and advise in a way that spurs their clients onto great achievement.

“Coaching helps you take stock of where you are now in all aspects of your life, and how that compares to where you would like to be.”
—Elaine MacDonald

Who is taking stock of their lives with the help of a life coach? CEO who need an outsider’s perspective on their lives. Retirees who are reorganizing their lives. Stay at home moms who want the best for themselves and their family. New graduates who are making the jump from the classroom to the office. The list could continue indefinitely. Life coaches work with many different people who are facing many different circumstances.

Potential Advantages of Working with a Life Coach

The care that life coaches offer is often very personal, and so, the benefits are often personal. Generally speaking, the potential advantages of working with a life coach may include…

  • A clear vision for life.
  • Goals that support that vision.
  • Unbiased and unwavering support.
  • Techniques and strategies for maximizing potential.
  • Accountability without judgment.
  • Increased confidence and self-esteem.
  • Encouragement and inspiration during hard times.
  • Personal development.
  • Professional development.

Making an Appointment to Meet with a Life Coach at Thriveworks San Francisco

Do you have a specific goal in mind that you want to achieve? Maybe you do. Maybe you just have a sense that there is more to life than you are living right now. In either case, know that you do not have to journey on the road to success alone. Life coaches have helped many people shift careers, reach the next step in their professional, improve their personal relationships, reach a physical goal, and more. If you want a life coach, Thriveworks San Francisco is ready to help. We have life coaching appointments available.

When you contact our office, know that a scheduling specialist will answer and find an appointment for you. New clients often meet with their life coach within 24 hours. We also accept many forms of insurance, and we offer evening and weekend sessions. Call Thriveworks San Francisco today to begin working with a life coach.

Pricing & insurance

Our therapists accept most major insurances. We cover 180 million Americans – and offer self-pay options, too.
Learn more about pricing for therapy and counseling services at Thriveworks.

Our San Francisco therapists and counselors accept 23 insurance plans

  • Aetna

  • Blue Shield of California | BCBS

  • Cigna | Evernorth

  • Cigna | Evernorth EAP

  • Cigna | Evernorth Medicare Advantage

  • Compsych

  • First Health Network

  • Humana Exchange

  • Humana HMO/POS

  • Humana PPO/EPO/HDHP

  • Imperial Health Plan

  • JP Farley Corporation

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Self-pay costs at San Francisco
Talk therapy

Talk therapy

Includes individual, couples, child/ teen, & family therapy

First session


Ongoing sessions


Talk therapy


Includes reducing symptoms with medication & management

First session


Ongoing sessions


Hear from our clients

5.0 Learn about verified reviews
My entire experience so far has been great.. both my psychiatrist and therapist have been a good fit in my treatment.. I am learning new skills with each visit, and gain a little more insight as well.. the convenience of having video visits is an added plus since my anxiety keeps me from driving right now.
Read more My entire experience so far has been great.. both my psychiatrist and therapist have been a good fit in my treatment.. I am learning new skills with each visit, and gain a little more insight as well.. the convenience of having video visits is an added plus since my anxiety keeps me from driving right now.
Joe Feb 2024 verified review

Where to find us

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Getting here

Thriveworks Counseling & Psychiatry San Francisco is located in the same building as Sport Healing & Massage Arts, Tylovastein Hana Hyde Street Community Service, Tenderloin Outpatient Clinic, Olay Spa, California Center for Sleep, and many other businesses. We are located at the intersection of Sutter Street and Hyde Street. Across the street is Ace’s sports bar and Dignity Health Medical Group. Colombini Bistro and Crostini & Java are also next door to our office.

Phone number

(628) 266-4525

Languages spoken by CA providers

  • Russian
  • English
Thursday 8:00am - 9:00pm
Friday 8:00am - 9:00pm
Saturday 8:00am - 9:00pm
Sunday 8:00am - 9:00pm
Monday 8:00am - 9:00pm
Tuesday 8:00am - 9:00pm
Wednesday 8:00am - 9:00pm

Shown in PT

Thursday 7:00am - 9:30pm
Friday 7:00am - 9:30pm
Saturday 7:00am - 6:00pm
Sunday 8:00am - 5:00pm
Monday 7:00am - 9:30pm
Tuesday 7:00am - 9:30pm
Wednesday 7:00am - 9:30pm

Shown in PT