Care without the wait

15 licensed therapists & providers in Tennessee—3 in Memphis. Available as soon as today, in person and online

Therapy for every life stage

Our providers work with individuals, couples, families, & teens for anxiety, depression, grief, & more

#1 for in-network coverage †

We accept UnitedHealthcare, Cigna, BCBS Plans, Humana, Aetna, & many more. Self-pay options available, no membership fees

Patients who get better

94% of patients feel truly understood by their provider. 3 out of 4 see improvement in depression & anxiety symptoms within 3 months

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984 people sought cognitive behavioral therapy (CBT) help in Tennessee in the last year

Discover how starting cognitive behavioral therapy (CBT) therapy can support your own journey toward a happier, more fulfilling life.

Start CBT with a licensed therapist as soon as this week

Memphis, TN

As someone with a broad experience of handling unique life changes including adjustments, trauma, loss and experiences with mental...

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Memphis, TN

I believe in treating everyone with respect, sensitivity, and compassion, and I do not believe in stigmatizing labels....

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We don’t have any providers with availability. Our schedules change daily. We’ll reach out as soon as a spot opens up.

Cognitive behavioral therapy (CBT) FAQs

What is cognitive behavioral therapy (CBT)?

At Thriveworks, Cognitive behavioral therapy (CBT) is a widely recognized and evidence-based form of psychotherapy or talk therapy. It focuses on identifying and changing negative thought patterns, emotions, and behaviors that can contribute to various mental health issues or challenges that people are struggling with.

What does a cognitive behavioral therapist do?

Cognitive behavioral therapists specialize in Cognitive behavioral therapy (CBT) and can help you to identify and comprehend your thought patterns, which often encompass automatic negative thoughts, cognitive distortions, and self-defeating beliefs. Once these negative thought patterns are pinpointed, cognitive behavioral therapists aim to challenge and replace them with the objective of fostering more constructive and logical thinking. In addition, these therapists place significant emphasis on implementing positive behavioral changes based on the newly established, healthier thought patterns.

What is CBT best for?

Cognitive behavioral therapy (CBT) is particularly effective for addressing conditions like anxiety disorders, depression, phobias, and obsessive-compulsive disorders. It focuses on identifying and modifying negative thought patterns and behaviors, making it well-suited for issues related to distorted thinking and emotional regulation.

How much does a CBT session cost?

At Thriveworks, we accept most major insurance plans, allowing many clients to pay as little as $0–$50 per session with their co-pay. We also offer self-pay options for those out-of-network or without insurance. Self-pay rates for talk therapy range from $160 to $240 for intake sessions and $135 to $195 for follow-ups, depending on your state. For psychiatry services, self-pay intake sessions are $255–$375, with follow-ups ranging from $175–$300, also varying by state. More information on current self-pay costs is available on our pricing page.

What is the success rate of CBT?

The success rate of CBT varies depending on the intentions of the client and their condition(s).

What is better: CBT or DBT?

The selection between cognitive behavioral therapy (CBT) and Dialectical behavior therapy (DBT) is based on an individual’s unique needs and challenges. CBT is commonly chosen for addressing conditions such as anxiety and depression, whereas DBT is especially beneficial for individuals dealing with borderline personality disorder, emotional regulation issues, and difficulties in interpersonal relationships.

Is CBT conducted in person or online?

Cognitive behavioral therapy (CBT) with our Thriveworks therapists in Memphis, TN is conducted both in person and online by video. We encourage you to choose the option that works best for you.

How many sessions is CBT?

Generally, CBT is considered a short-term therapy, typically lasting for about 12 to 20 weekly sessions. In some cases, it might extend to around 16 to 20 sessions for more complex issues.

Pricing & insurance

Our therapists accept most major insurance and we offer self-pay options too.
Learn more about pricing for therapy and counseling at Thriveworks.

Our therapists and counselors in Memphis accept 30 insurance plans

  • Adventist Health Associates | Employee Health Plan

  • Adventist Health Associates | Non-Employee Health Plan

  • Aetna

  • Blue Cross Blue Shield | Anthem (Blue Card)

  • BlueCross BlueShield of Tennessee Medicare Advantage

  • BlueCross BlueShield of Tennessee | BCBS

  • Carelon

  • Cigna Metro National Public Schools (MNPS)

  • Cigna | Evernorth

  • Compsych

  • Devoted Health | Medicare Advantage

  • Firefly Health Plan | Cigna PPO Network

View more
Self-pay costs at Memphis
Talk therapy

Talk therapy

Includes individual, couples, child/ teen, & family therapy

First session

$1

Ongoing sessions

$1

Talk therapy

Psychiatry

Includes reducing symptoms with medication & management

First session

$1

Ongoing sessions

$1

Hear from our clients

5.0 Learn about verified reviews
★★★★★
Very easy to navigate which means a great deal for someone already experiencing stress. Brian is personable and made me feel at ease from the start.
Valentina Aug 2026Thriveworks.com verified review
★★★★★
She makes me feel comfortable. Give me things to work on & things to think about.
Jayden Aug 2026Thriveworks.com verified review
★★★★★
He is easy to talk to and is very helpful helping me to figure things out or helps me to look at things in a different way
Valentina Aug 2026Thriveworks.com verified review
★★★★★
I appreciate that my counselor is always kind, compassionate and makes me feel comfortable to discuss anything freely
Naomi Aug 2026Thriveworks.com verified review
★★★★★
Brian is so easy to talk to and he has helped me understand things better
Sebastian Jul 2026Thriveworks.com verified review
★★★★★
Brian has helped me for about a year and during that time I’ve noticed my life has changed for the better. He’s helped me learn healthy habits and have a more positive outlook on life. I’ve already recommended him to two people.
Miriam Jul 2026Thriveworks.com verified review
★★★★★
Valerie is kind, compassionate and personable. She listens well and guides me to discover truths i may be missing through my emotional reactions. She has helped me immensely.
Lillian Jul 2026Thriveworks.com verified review
★★★★★
She won’t hold back
Aaron Jul 2026Thriveworks.com verified review
8 of 52 reviews

Where to find us

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Address

1750 Madison Ave Suite 410
Memphis, TN 38104

Getting here

Thriveworks Counseling & Therapy Memphis is located near the intersection of Madison Avenue and North Auburndale Street, off Interstate 69. It is a short distance from Overton Park and right by the Memphis Zoo. The office is in a multi-story brick and stone professional building. Enter through the main lobby to access Suite 410 on the fourth floor.

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Phone number

(901) 499-3155
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Languages spoken by TN providers

  • English
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Hours

Saturday 8:00am - 9:30pm
Sunday 8:00am - 9:30pm
Monday 8:00am - 9:30pm
Tuesday 8:00am - 9:30pm
Wednesday 8:00am - 9:30pm
Thursday 8:00am - 9:30pm
Friday 8:00am - 9:30pm

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Saturday 8:00am - 6:00pm
Sunday 8:00am - 6:00pm
Monday 8:00am - 11:00pm
Tuesday 8:00am - 11:00pm
Wednesday 8:00am - 11:00pm
Thursday 8:00am - 11:00pm
Friday 8:00am - 11:00pm

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