Our personality type influences how easily we’re persuaded. This, from researchers at Edge Hill University.

Researchers surveyed 316 people about their personality traits as well as how easily they are persuaded by others. The team then identified three primary personality profiles, all of which are persuaded differently: the fearful, the malevolent, and the socially apt.

They observed that those with fearful profiles were more likely to be persuaded by authority figures. The malevolent profiles, on the other hand, were less likely to be influenced by authority figures but more likely to be persuaded if something was available only for a limited time. And the socially apt were more likely to be persuaded to do something if they had done it before.

The team hopes to use these findings to create personalized approaches for persuading people to make positive changes that benefit their health and wellbeing.


Wall, H. J., Campbell, C. C., et al. (2019, March 1). Personality profiles and persuasion: An exploratory study investigating the role of the Big-5, Type D personality and the Dark triad on susceptibility to persuasion. Personality and individual differences. Retrieved from https://www.sciencedirect.com/science/article/pii/S0191886918305865?via%3Dihub