LYNCHBURG, Va., April 4, 2024 — Thriveworks, a leading provider of online and in-person mental health services, has appointed Dr. Dan Frogel as CEO. Former interim CEO Emily Matorin will remain with the company in her primary role as chief operating officer. Frogel brings more than two decades of healthcare…
marketing
Some shoppers have nightmares about arriving at the big box store 5 minutes too late to snag the Black Friday doorbuster they came to buy. For other shoppers, a nightmare scenario is the Black Friday shopping itself. Consider this [Trigger Warning]: You walk through the automatic doors of a megamall…
Last weekend I had the classic Saturday morning experience of watching cartoons with my daughter and hearing “I want that!” at least seven times during each commercial break. It’s glaringly obvious when children are the target of advertising campaigns. Bright colors! Music! Animal mascots! But it’s not as obvious when…
We all make mistakes, but when it comes to mistakes in marketing and advertising, they can literally cost you. In this two-part column, we’ll review 18 of the most common marketing and advertising mistakes made by mental health professionals. 18) The “If Just One Percent” Fallacy Whether it’s online or…