We all make mistakes, but when it comes to mistakes in marketing and advertising, they can literally cost you. In this two-part column, we’ll review 18 of the most common marketing and advertising mistakes made by mental health professionals. 18) The “If Just One Percent” Fallacy Whether it’s online or…
If you’re a mental health provider, or an aspiring business owner, looking into a mental health franchise, there are a number of things to consider before taking the plunge. Buying a franchise can be an exciting, but also a complex, investment. For example, the scope of services your franchise will…
So you’re shopping around for counseling therapy, and there’s a lot to pick from. During your search, you may stumble upon a counseling center that is franchised, and you may be wondering whether or not that’s a good thing. Well, the idea of a counseling franchise is still pretty new,…
Thriveworks just created a new print ad that will soon be running in Counseling Today magazine, the flagship periodical of the American Counseling Association. If you have ever seen any of our previous marketing pieces, this one has a similar flavor to our “Total Support” ads, but FINALLY we are able to…
A Safe Space for your “Safe Space” Have you ever stood in line at Starbucks and looking out the window, across the way, you see—another Starbucks!? This is not exactly good for business, as even Starbucks Founder and CEO Howard Schultz writes in his book Pour Your Heart Into It…
In a previous article, I discussed 3 reasons why, despite the proliferation of healthcare franchises, a successful counseling franchise hasn’t existed. In this column, we’re going to investigate the issue from the opposite perspective—why a counseling franchise could work, and how a franchise could benefit both clients and the counseling…
