Accepted insurance & self-pay
About Veronica
Veronica Herrera is a Licensed Professional Counselor who has been a consultant, accredited executive, and career coach for 20 years. Veronica conducts psychotherapy in English, Spanish, or Portuguese. She treats relational issues, self-confidence concerns, trauma, depression, demotivation, mood instability, mental turmoil, chronic stress, anxiety, anger/behavioral issues, addictive behaviors, and grief and loss as well as individuals navigating desired or unplanned change. Veronica works with clients to help them uncover and process their truths as they learn coping mechanisms and utilize their psychological resources.
With a Master’s in Counseling, Veronica earned graduate degrees in Business and Marketing, Organizational Change, and Positive Psychology. Veronica utilizes cognitive behavioral techniques integrated with DBT, REBT, and existential psychology. Veronica intends for the client to leave each session with a sense of accomplishment, a breakthrough, or a new tool.
If you are in early adulthood, mid-life, or senior years and find yourself lacking mental clarity or motivation, Veronica invites you to schedule an appointment and chat.

"I am a firm believer in everybody’s potential to achieve well-being. My approach to therapy is based on principles of positive psychology: We all have strengths and a purpose to fulfill; we can regulate emotions and rule thoughts and behavior to build gratification."
Get to know Veronica
Why did you decide to become a counselor or psychiatric provider?
Because people need to be truly seen and I have the vocation and innate skills to provide thorough unconditional positive regard.
What types of clients do you work with best?
Professionals and working adults who perform in most realms of life; individuals with mild to moderate mental discomfort who long for change and stability.
What type of clients are you most excited to work with?
Professionals and working adults who perform in most realms of life.
What's one thing you wish all clients knew?
Despite how you feel or what you believe about yourself, deep inside, you do have the strength and resources to be much better.
Why did you choose to practice at Thriveworks?
Because of its focus on mental health services based on clients' diagnostic profiles and comprising psychotherapy and psychiatry. Because of its vibe and its professional outlook.
What inspires you?
Excellence and intensity. The certainty that I can touch people's lives, for the good.
What can clients expect in their first session with you?
They can expect to be fully respected and thoroughly listened to even if they remain in silence.
What do you want to accomplish with an individual in their first session?
To seed the ground for a future trust-based therapeutic relationship with the client. To acquire preliminary, first-hand knowledge of the client's clinical presentation and concerns. To set the client's interest in further follow-up sessions.
What should clients know about you before scheduling a first session?
I became a psychotherapist in my 50s, driven by passion and empowered by my own success story.
What do you do for fun/on your time off?
I am devoted to my husband and son (and our furry girl Roxy!). I enjoy fine arts and classic literature, trekking and working out, embroidering and sewing.
What's one thing about you that defines you (non-professional)?
With multicultural sensitivity, I am an adventurer who spent the last 25 years relocating internationally to 5 destinations, working and studying non-stop, while also traveling around and interacting with so many cultures.
Can you tell us about a success you had with a client?
Several clients have chosen to continue working with me during my initial steps as a clinician. I have experienced the same for many years with my coaching and consulting clients. To me, that is an eloquent voice of the value of my work.
Other areas of focus
Education and training
- Graduating institute
- Palo Alto University, California
- Graduating degree
- Master of Arts in Mental Health Counseling
