A Safe Space for your “Safe Space”

Have you ever stood in line at Starbucks and looking out the window, across the way, you see—another Starbucks!?

This is not exactly good for business, as even Starbucks Founder and CEO Howard Schultz writes in his book Pour Your Heart Into It “as often happens, the new store cannibalizes sales from the older store…”

You are Protected!

With Thriveworks, when you are awarded a counseling franchise, your trade area is protected! This means that no other Thriveworks Franchise can be located within your designated trading area (or even advertise in your area)!

This is good for business, and it’s good for our community.

Put simply, Thriveworks Franchises are never in competition with one another. Instead, franchisees join together in a vibrant community to share experiences, suggest tips, and offer encouragement.

Having Neighbors is a Good Thing

While your trading area is protected, having other Thriveworks practice outside your zone can be a great asset! There are many reasons for this, but two of the big ones are:

1- As more practices open, the faster the word spreads about the high quality of Thriveworks services, and the more potential clients specifically seek out Thriveworks brand of counseling and life coaching.

Imagine if Starbucks only had a location every 100 miles. Many people would never try Starbucks coffee, or become such big fans of the brand.

2) When practices are neighbors, there is great opportunity for cross-referrals. In fact, Thriveworks locations are already experiencing this!

How Large is My Counseling Franchise Territory?

The short answer: Large enough so that you’re never in competition with your Thriveworks neighbors. Specifically, the exact dimensions of your protected territory depend on a few factors, including the population density of your area.

Contact us at 1-855-4-THRIVE to learn more! Or get started by reading Our Counseling Franchise Story.

Anthony Centore

Anthony Centore

Anthony Centore Ph.D. is Founder and CEO at Thriveworks--a counseling practice, focused on premium client care, with 80+ locations across the USA. He is Private Practice Consultant for the American Counseling Association, columnist for Counseling Today magazine, and Author of How to Thrive in Counseling Private Practice. Anthony is a multistate Licensed Professional Counselor and has been quoted in national media sources including The Boston Globe, Chicago Tribune, and CBS Sunday Morning.

Check out “Leaving Depression Behind: An Interactive, Choose Your Path Book” written by AJ Centore and Taylor Bennett."

Interested in writing for us?


Read our guidelines
Share This