I am an ACA member and follow the private practice pointer section of the website pretty regularly. I have a private practice and am looking for some additional marketing ideas.

My question is: Wat are the ethical consideration in using social media to market one’s private practice? If it isn’t an ethical dilemma, what’s the best way to get started with type of marketing?

Thanks for your help!

Hi Karen,

Thank you for your inquiry!
My name is Anthony Centore, and I am the Private Practice Consultant for the ACA.

Social networking does pose some ethical conundrums for persons in the helping professions. I addressed some of them in the article “Facebooking with Therapy Clients”: http://www.thriveboston.com/counseling/social-media-and-therapy-clients/
However, there are many ways to do social medial professionally and personably!

I’d be happy to talk with you in detail..Call me anytime at [redacted]. Also, the best resource I have found on the topic is a short, action packed, book titled “Crush It” by Gary Vanerchuk. You can find it online here: Amazon.com here: http://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177

I hope this helps!!



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Dr. Anthony Centore

Anthony Centore, PhD

Anthony Centore, PhD, is Founder and Chair at Thriveworks — a counseling practice focused on premium client care, with 340+ locations across the US. Anthony is a Private Practice Consultant for the American Counseling Association, columnist for Counseling Today magazine, and author of "How to Thrive in Counseling Private Practice". He is a multistate Licensed Professional Counselor (LPC) and has been quoted in national media sources including The Boston Globe, the Chicago Tribune, and CBS Sunday Morning.

Check out “Leaving Depression Behind: An Interactive, Choose Your Path Book” written by AJ Centore and Taylor Bennett."