If you’re like most, when you start a private counseling practice, you’re a bit nervous about whether you’ll get enough clients in the door. Whether you’ll be able to stay in business—perhaps whether you’ll be able to buy groceries—depends on whether or not there are clients sitting on your couch….
Being in my position, I regularly get practice and employment questions from mental health professionals. Questions related to the issue of non-compete agreements are some of the most common. Here’s one: Hi Anthony, I’m newly licensed and was offered a position at a local counseling center. I feel I should…
We all make mistakes, but when it comes to mistakes in marketing and advertising, they can literally cost you. In this two-part column, we’ll review 18 of the most common marketing and advertising mistakes made by mental health professionals. 18) The “If Just One Percent” Fallacy Whether it’s online or…
We are living in an Internet-driven age. Most people read the news, do their shopping, and even watch movies and TV online. As a result of this thriving trend, no one searches in newspapers or phone books when they’re looking for a product or service; instead, they turn to search…
Hi Anthony, I loved your video setting up a practice in 7 days!! thank you. My question is, I am newly licensed and was offered a position at the site that i completed my intern hours at. As an intern, the owner paid $15/client while he was making $72, but…
Starting a new practice is exciting. It’s a creative process. You’re inventing something new! You determine what it’s going to look like and feel like. How it’s going to be different from other practices. You choose what services your practice will and won’t offer. You write down a core mission…
When I considered devoting this month’s column to the topic of marketing a counseling practice, my first thought was that I’ve covered this topic before (last time in 2016) and what could really have changed between now and then? As I reviewed some of my old writings, I realized much…
When starting a private practice, common advice you might hear to help you prepare for the roller coaster ahead might sound like “There will be up years, and down years,” “There will be seasons of feast, and famine,” “There will be good days, and bad days.” However, the reality is…
Renting an office space can feel overwhelming, if not terrifying. For a solo-practice, your office space might be your single largest expense; for a group practice, your largest fixed cost. Here are 12 tips gleaned from leasing about 60 counseling office suites. 1) Take it Slow Don’t move forward with…
Hello Dr. Centore, Thank you for educating us about private practice! I am just beginning to get set up with a paid-internship under a psychologist in private practice in the Greater Los Angeles Area. I have already hit some bumps in the road. My question is this: Can I advertise…
Zero to One Client in Seven Days I was speaking with a licensed counselor and she asked me “If I wanted to get started in private practice, how long would it take me to open my doors and see my first client?” I thought about the question for a minute,…
